On March 29 and 30, V LABEL Italia participated in Cibus Connect Italy, the format of Fiere Parma that was able to tell through the companies present the news of the agri-food sector and new consumer trends.

Trade fairs are an important moment for V LABEL Italia, not only to consolidate its leading identity in the international veg* brand food&beverage industry, but also to stimulate new insights into the challenges that companies necessarily face in meeting the demand for vegan and vegetarian products. To date, more than 50,000 products have been approved under the V-LABEL label and more than 4,300 companies worldwide rely on its clear and transparent process to ensure the safety of their vegetarian, vegan and raw vegan products.

The Cibus Connect Italy edition was able to evolve by presenting a PLANT BASED area this year, entirely dedicated to plant protein novelties and defined by CIBUS as necessary to respond to new market needs. “The area chronicles the future convergence and synergistic coexistence of the animal and plant worlds and explores new generations of naturally sourced products that respond to new social, demographic, environmental, and consumer challenges,” Cibus reports.

In this agri-food fair context of veg* products, V LABEL Italia was able to convey the importance of showing audiences around the world that the Mediterranean dietary model is evolving, expanding opportunities for consumption of products that are increasingly natural and in line with the “vegetarian and vegan” claims. Lots of products from national and international companies approved under the V-LABEL brand present at this edition, including Heaven, Endori, HiPro, Tonitto, Casanova Food and many others.

The choice of Italians to buy more and more vegetarian and vegan products is not a trend, but an established reality. It is much more than market data or an extra product on the consumer’s cart. It is a lifestyle that speaks of evolution, of greater awareness, of the union of tradition-innovation, which draw the new cultural identity of our consumer.
V LABEL Italia is pleased to be the leading voice in this dietary evolution and with its brand is always ready to offer quality and safety in the area of vegetarian, vegan and raw vegan certification.

Source: V Label Italy